Research is backed up that consistency and following through is vital to building trust and reputation
According to two experiments published in a 2000 study, researchers found three factors for establishing trust: “It’s the frequency in which the trustee and trustor interact, the competence of the trustee and the consistency of the trustee’s previous behavior.”
Another study, published in the Academy of Management Review, also noted that in numerous “trust-modeling” experiments, “both consistency and integrity” were considered fundamental necessities.
“Repeatedly following through,” the researchers noted, “is the most important element in engendering cognitive-based trust.”
Do hard things, Do what you say you will do it, Say “No”, stand your ground and have clarity