The terms Operational Intelligence (OI) and Operational Business Intelligence (OBI) are often used interchangeably in the world of Business Intelligence and Decision Making. Undoubtedly, they are closely related and have the same end goal – to provide the end user the ability to make “BETTER, SMARTER and INFORMED DECISIONS that MAXIMIZE BUSINESS IMPACT” but apparently my research shows that they are distinctly different and here are the reasons why?
Some Real Time Examples
- Mobile customer monitoring – by using real time data, the customers can be provided a real time diagnosis and root cause analysis.
- Demand response management – for example real-time energy consumption to help ease peak time pressure.
Operational Business Intelligence
- Telecom companies needing near real-time information on call traffic so they can adjust their mobile cell management system to meet customer demands.
- BI driven recommendation agent –a loan officer could, for example, as a recommendation agent about the risk of granting a persona a new loan or credit card. The agent evaluates the business information against the business rules, mining models and makes a recommendation to the user about what actions can be taken.
Both Operational Intelligence and Operational Business Intelligence can exist independently in principle but their true value can only be harnessed if they work together and provide an organization complete situational and historical awareness across all information assets, networks, and systems.
What has been your experience? Do you see them as two different terms and activities? Do you think we really need a new term “Operational Intelligence” to differentiate real time information intelligence from the regular on-demand information? I would love to hear thoughts and personal experiences.